宝鸡金昌新金属材料制造有限公司以生产运营为核心，凭借整合国际资源、开拓创新的理念和模式，通过对市场、产品、客户以及流通的各个环节的准确把握，凭借门类齐全、素质超卓的专业人才，凭借默契配合经验丰富的整合团队，凭借专业、诚信、创新的服务宗旨，宝鸡金昌新金属由弱到强，创造了一个个化平凡为神奇的经典，这里面，凝聚着所有金昌人的热血和汗水。只有最优秀的企业才能在未来的竞争中生存。只有强大的经济实力，才能支撑强大的国家，实业强国，实现民族复兴是国家和人民的期望，也是我们“财富中国、百年金昌”的理想和追求。

我们认为：人人皆才。我们要竭尽所能，人适其位，位适其人。我们要：以人为本，不断的追求创新。我们尊重每一位员工，我们为金昌和金昌人感到骄傲, 因为有你更强大，因为有你而更自信。我们鼓励和促使每一位员工都用自己的高目标来牵引自己、高标准来要求自己、高挑战来激励自己，与公司共奋斗、同成长。我们要培养优秀的员工，使其具有自信、自尊、自强；诚实、务实，不断进取的精神。我们崇尚祖国与公司同在；事业与家庭同在；个人与集体同在；竞争与团结同在；务实与创新同在；批评与自我批评同在。我们推崇，员工与企业同荣共辱，同进共退。我们尊重员工，希望通过自身不断的努力，为人类美好生活作出贡献。

我们坚信，历史是由那些充分利用它们时代的机会不断进行变革创新的人们写的。只有我们以百分之百的投入与努力，才会有金昌更为辉煌的明天。让我们将“务实开拓、与时俱进”的金昌精神传递到每一位员工，用我们的热血、青春和汗水成就我们的事业，实现我们的目标－－创建具国际竞争力的集团企业。这是历史赋予我们的责任和使命。挥别过去，放眼未来，由今日始，愿诸位同仁与我一起，秉持诚信、务实的职业操守来对待客户，磨练更精到的专业眼光来参透这瞬息万变的市场和捉摸不定的消费心理，在和谐、共融的气氛中与同伴、与客户充分沟通，形成合力，并以此为利器来为客户谋取利益，共谋发展！

Baoji Jinchang New Metal Materials Manufacturing Co., Ltd. is centered around production and operations. By integrating international resources and embracing a philosophy and model of pioneering innovation, and through a precise grasp of markets, products, customers, and every link in the supply chain—relying on a comprehensive range of highly skilled professionals, a seasoned and well-coordinated integration team, and a service tenet rooted in professionalism, integrity, and innovation—Baoji Jinchang New Metal has grown from weakness to strength, creating one classic success after another, turning the ordinary into the extraordinary. These achievements embody the passion and hard work of every member of Jinchang.

Only the best enterprises can survive the competition of the future. Only strong economic power can support a strong nation. Building a strong industrial base to achieve national rejuvenation is the expectation of our country and its people, and it is also our ideal and pursuit: "A Wealthy China, and a Century-old Jinchang."

We believe that every person has talent. We strive to put the right person in the right position, and tailor the position to the person. We are people-oriented, constantly pursuing innovation. We respect every employee, and we are proud of Jinchang and its people—because with you, we are stronger; because of you, we are more confident. We encourage and motivate every employee to set high goals, demand high standards, and face high challenges, striving and growing together with the company. We aim to cultivate outstanding employees who possess confidence, self-respect, and self-strengthening; who are honest, pragmatic, and continuously enterprising.

We uphold the values that: the country and the company stand together; career and family stand together; the individual and the collective stand together; competition and solidarity stand together; pragmatism and innovation stand together; and criticism and self-criticism stand together. We advocate that employees share both the honor and the challenges of the company, advancing and retreating together. We respect our employees and hope that through our continuous efforts, we can contribute to a better life for humanity.

We firmly believe that history is written by those who fully seize the opportunities of their era and continuously drive change and innovation. Only with 100% dedication and effort can we create an even more brilliant tomorrow for Jinchang. Let us pass on the spirit of Jinchang—"pragmatic pioneering, advancing with the times"—to every employee. Let us devote our passion, youth, and hard work to achieve our cause and realize our goal: to build a group enterprise with international competitiveness. This is the responsibility and mission history has entrusted to us. Let us bid farewell to the past, look to the future, and starting from today, I ask all of you, my colleagues, to uphold integrity and pragmatism in dealing with our customers, to sharpen our professional insight to understand this ever-changing market and unpredictable consumer psychology, and to communicate fully with our partners and customers in a harmonious and inclusive atmosphere, forming a united force. With this as our tool, we will create value for our customers and pursue shared development!